How to Get More Readers to Read Your Book
A confession from a part-time bookworm
I went back to my reading journey as soon as the pandemic began. Some books I read where a hit and a good chunk of them were a miss.
I have to admit, I’m a picky reader and it takes a lot for me to be interested in a book. This mostly has something to do with me being bored easily so (sometimes) it has nothing to do with the book.
However, I realize some books that I didn’t finish reading had a lot of things in common. This commonality was way beyond just the storyline and the characters.
So today, I’m sharing 7 tips that I believe will motivate your readers to read your book, be invested in your craft, and continue to support your work.
Disclaimer: Every reader has their own preference and taste. These are just some things that I look for as a reader or that I have in common with other readers.
1. Connect With Booktubers & Bloggers
I highly encourage you to reach out to a community that already loves books. That community is none other than the book bloggers and booktubers.
They have a platform dedicated to books for a reason! It’s a place for them to share their love and interest towards books.
This may be hard to believe but book bloggers and booktubers appreciate it if you reach out to them. We’re living in a time where the book community is gradually growing online.
If you want to target a specific audience, reach out to a book blogger or booktuber who lies in that age group. If your book captures their attention they will most likely give it a chance.
So, don’t be afraid to reach out to them because they’re usually looking for something new to read!
2. Nail The Summary
Whether it’s a mystery, sci-fi, or romance novel, the summary should give me a reason why I should uncover the story and go on the journey.
If I read a summary that seems too familiar or “I’ve been on this journey before” type of vibe, I usually drift away from the book.
I like to think of the summary as “a condense map.” It shows me a quick preview of the journey. Depending on how I feel about the preview, it will determine if I want to go on the journey or not.
Now, this tip doesn’t apply to every book in this world because not every book requires a journey. Sometimes what you see is literally what you get…haha.
3. Let’s Talk About Book Covers
We live in a world where first impressions are a real thing and this concept is definitely relevant to the book community.
One of the main reasons why someone reached out for your book and not the other book is (probably) because of your book cover.
Something about your cover caught their attention when they were walking down the aisle or scrolling through Amazon.
So, don’t overlook the power of book covers! They play some sort of role on whether you gain a new reader or not.
4. Engagement Is Key
I noticed some authors on Twitter communicate with their readers. Some readers even have an opportunity to interview their favorite authors too!
If you want more readers to read your book start by engaging with the book community.
Establish a bond and build trust with your potential readers. Let them in on some of your projects and give them a reason to invest in your work.
Which leads me to my next advice…
5. Start A Newsletter
The great thing about this generation is there’s no “wrong way” to do a newsletter.
For example, let’s say you’re on Substack. You’ll see that some people utilize their newsletter to recommend articles and blogs. Some might use their newsletter to promote a product, course, or job opportunities.
If you’re an author, I recommend sharing a short preview of your story, maybe offer a free chapter.
Another great way to get your readers excited is to share some concept art or mood board(s).
This is a great way to build your audience while keeping them on their toes before your book release.
6. Use Tumblr And Wattpad
I actually wrote a whole story on why creative people should go back on Tumblr. So, definitely check that story out if you’re on the fence of joining Tumblr again.
As for Wattpad, I encourage more authors to be on the platform because it’s literally a social media made for readers and creative writers.
Some authors use Wattpad to share free chapters from their book(s). Others might share bonus content. You can even write a whole Wattpad version of your story if you’re feeling motivated and creative.
It’s also the perfect place to increase engagement, trust, and connection with your consumers.
However, you have to take your target audience and genre into consideration. Some genres don’t get as much love on Wattpad as other genres do.
7. Your Character(s) Matters
As a mixed Asian American, I appreciate books with mixed / full Asian main characters. I feel I have someone to relate to when x, y, and z happens in the characters journey.
When I was in college, I read some stories on Wattpad with main characters in college. It made me feel less stress about my college journey because I knew someone was experiencing something similar to me.
My point is give your readers someone or something to relate to. How you execute your characters will matter a lot to your readers. The more invested they are to the character and their journey, the more enjoyment they will get out of the book.