Which Blogging Platform Should You Use in 2020?

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Photo by Ben Kolde on Unsplash

I think we’ve come to a time where there are many ways to become a blogger. With so many platforms on the market, it’s hard to choose which one is suitable for you, your business, or brand.

So today, I’m breaking down each blogging platform that I’m familiar with and what I believe they can and cannot bring to the table.

1. Tumblr — The Artsy Cousin

If you’re a photographer, artist, or someone who’s incredibly creative, Tumblr will benefit you the most because…

  • It can double as a portfolio. I’ve seen Cosmopolitan writers, popular Instagram artists, and established journalists use Tumblr as a portfolio to store their work.
  • There’s a huge creative community where you can grow your network.
  • It’s very easy to use but it doesn’t have your “basic package blogger needs.” When people think of Tumblr, they don’t think of a standard blog. They think of it as a mood board or a place where you can dump your creativity in one area.
  • You can choose hundreds of free templates that suit your style the best.
  • You can also buy your own domain and add your own affiliate links too!

However

  • It’s not very “SEO friendly” compared to Medium, Blogger, and Wordpress.
  • It may take a while to grow on Tumblr since most people use it as a mood board, portfolio, and a place for inspiration.
  • Some users don’t like the fact that Tumblr has a “reblog” button. So, your work may appear on other people’s blogs if they reblog it. Of course YOU will be credited on those repost.

2. Blogger — The Old School Cousin

An oldie but a goodie! I would definitely go back to Blogger because it has a lot of great features and tools that makes a newbie blogger feel like an experienced blogger.

So, here are some benefits of using blogger:

  • Blogger is significantly easy to use. It offers you a “basic blogger package.” Like a contact section, subscriber box, a basic layout, and a handful of useful features.
  • Blogger is part of Gmail so you don’t have to dedicate a whole email just for your blog. I recommend creating a business email and then adding your blog with it.
  • If you want to monetize your blog, ad sense will probably (but don’t take my word for it) accept your request faster compared to other websites because it’s part of Google. HOWEVER, you have to meet their requirements to be eligible for the ads
  • In my opinion, it’s SEO friendly but it’s not as great as Wordpress and Medium. I feel like it takes a while for your blog post to earn a spot on the search page.
  • Most importantly, it’s free unless you want to buy your own domain or your own templates outside of Google.

However

  • Blogger does not have a lot of features and tools.
  • The comment section is a bit of an issue at times. From my experience, I’ve login to my Gmail to use my blog and to respond to some comments. Most of the time, I couldn’t respond to my comments through my laptop even though I was already login. But…I was able to do it on my phone? It’s fair to say that there could have been a glitch on my end but it’s good to keep this information in mind.

3. WordPress — The Cool Cousin

This is definitely the “popular kids table” when it comes to blogging. You’ll see just about anyone on this platform because…

  • It offers multiple plans for their users. For example, you can start with a free blog and then upgrade to a business account. If you don’t then your free blog is basically yours forever.
  • It offers useful features and tools that can help you in the long run if you want to grow your blog. You can easily add a shop, tipping jar, or whatever you want on Wordpress with little to no hassle.
  • If you play your cards right, you’ll gain a following fast compared to other platforms because (again) many people use Wordpress. I recommend using tags and interacting with the people in your community.
  • Most importantly, it is SEO friendly, but in my opinion, Medium still takes the cake when it comes to SEO.
  • Like Blogger, you can also monetize your blog but there are some essential information that you should know before you make money on Wordpress.

However…

  • Their cool features aren’t offered for free accounts. You’ll get the best experience if you get the Premium plan.
  • It does get confusing at times because Wordpress uses “boxes” or “columns.” I don’t even know how to explain it but…I don’t really like haha. Here’s an image reference from wpbeginner if you have no idea what I’m talking about.
  • Wordpress also has a reblog feature which can be a hit or a miss for some people. I believe you can turn it off if you don’t feel comfortable having people reblog your work.
Image for post
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Photo by Ben Kolde on Unsplash

4. Medium — The Minimalistic Cousin

Medium is definitely the most simplest writing platform on the market. It’s easy to use which is why I think a lot of people joined Medium.

So here are some benefits of using Medium:

  • It’s SEO friendly. My most popular story on Medium has over 500+ external views. When I googled my article, my post was in the first search page.
  • Medium also shows you what tags are popular, what content is trending, and different ways for you to reap all of their benefits.
  • Ever since the Medium update, you can design your blog in any way that you want to so it feels more tailored to you. It doesn’t have to be the standard black and white style.
  • The best part is you can join the partner program as soon as you join Medium. It’s not like ad sense where you have to meet a certain requirement and then wait to be accepted. However, you should read everything that pertains to the partner program just so you’re aware of tax papers, how payments work, and when you will receive your payment.

However…

  • Medium is not a place for someone who wants instant growth, but it’s a great way to get paid for your work. Whether it’s a couple of cents or hundreds of dollars, it’s faster to make money on here than other platforms.
  • There’s no fancy features or tools like Wordpress.

5. Substack — The Outcast Cousin

Substack is a newsletter that can double as a blog. That’s why I call them the “outcast” cousins because it’s a new way of blogging if you don’t want a website.

So here are some benefits of using Substack:

  • Like I mentioned beforehand, you can use it as a newsletter, blog, or a place to simply advertise your work. I’m subscribed to a handful of newsletters who write 5–10 minute stories and articles.
  • You can instantly build an email following, which is perfect for business owners, established writers, YouTubers, etc.
  • It’s very simplistic and easy to use. There’s not much that goes into creating a Substack account. Trust me, you’ll get the hang of it within 15 minutes.
  • Your readers can view your archives before they subscribe to you.
  • You can monetize your Substack account by doing a monthly or yearly subscription.

However…

  • Once you send an email, you can’t edit it. If it’s a huge mistake, you have no choice but to send another newsletter.
  • Also, I believe Substack allows their users to use their address for their newsletter. If for whatever reason they don’t anymore, you do have to put an address down because that’s part of the “CAN-SPAM Act.” If you want to read more in-depth about it you can read this article by Small Business Trends.

6. Microblogging: Instagram, Twitter, Facebook, etc

I think social media counts as a “microblog” because many people use Twitter and Instagram as a blog these days.

For the most part, they work well as a blogging platform. You can gradually grow your following and you can make money on those platforms through affiliate links or sponsors.

However, it’s always good to have a newsletter, website, or other platforms around just in case any social media “permanently” shuts down. Like anything in this world nothing lasts forever and some social media do fade away through time.

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