You Don’t Need Every Social Media To Advertise Your Work
You only need one or two…
Have you ever advertised your work on Instagram, Pinterest, Twitter, Snapchat, and Facebook?
Maybe you learned some dances on TikTok in hopes that someone will click the link in your bio?
Well, I’m going to let you in on a secret that can save you time and energy. Trust me, you’re working too hard!
Secret: You don’t need every social media platform in this world to advertise your work.
If anything, you should focus on one (maybe two) platforms that’s benefitting your business the most.
Disclaimer: I am not a social media expert but I am a curious person who went through my fair share of growth and failed moments in life.
It took me a while to realize this when I first became a writer. Don’t get me wrong, I’m still new to this industry! However, these past few months have taught me a lot about being a writer.
Funny enough, no one ever told me that marketing played a crucial role in writing too.
I had almost every social media on the market where editors and writers would be on. I also felt ambitious at the time and I created a (failed) blog.
My naïve thoughts were…maybe if I followed these editors and writers, I would magically get them to view my work.
I realized through time I wasn’t gaining much from my social media platforms. If anything, I was wasting my time trying to get my work out into the public and then getting no results from them.
After a few trials and errors, I realized I needed to focus on quality and not quantity social media.
Most importantly, I needed to focus on my audience because the answer wasn’t through social media marketing. The answer was through active engagement with the people in the writing community.
2. Changes (Update)
Today, I advertise my work briefly through social media. The rest of my energy goes into active engagement on Medium. I take a few hours out of my day to highlight, clap, and respond to Medium stories.
Outside of Medium, I comment on lifestyle and book blogs because that’s where most of my audience lie on the internet.
And just like that, I saw a significant change on my views, reads, and engagement. I felt oddly closer to my audience, even though I’ve only been on Medium for 2 weeks and some days.
As a writer on Medium, I know it’s discouraging to see your work go unnoticed. However, if you’re targeting the right audience and engaging with other writer, I promise you’ll eventually gain the recognition that you deserve.
So, I guess that’s my long way of saying…shorten your social media accounts, focus on your audience, and engage with the people in your community.
3. Tips & Advices
My advice is check your stats, learn about your audience, and do a trial run on social media marketing.
Realistically, you wouldn’t know which social media will benefit your business if you don’t do a trial run.
Next, if you don’t know where to begin, start with these questions:
- Which social media(s) are doing well in terms of engagement and interactions?
- Which ones are benefitting your company the most?
- Which ones aren’t giving you results?
- Are your readers actually engaging in your content?
Most importantly, don’t rely on the following count because followers don’t equal more engagement! Just because you have 10,000 followers doesn’t mean ALL of them will click your links and read your stories.